Musicians watch and learn from @imogenheap

I’ve been a fan of Imogen Heap ever since I saw Garden State staring Zach Braff a few years ago. Imogens “Let go” has since been a track that has never grown old on me and consequently when I found she was on Twitter I was firstly a bit cautious.

Most celebrities just tweet about them selves and use the whole platform for plugging the hell out of their stuff. Almost seeing $$$ signs. I know that is still the case with most celebrities who use Twitter as they have to publicise their stuff somehow, but when you follow someone and you don’t realise its all marketing? For me that’s a good person to follow.

So how does Imogen utilise the power of Twitter? Continue reading ›

Are we near the end of effective customer support via Twitter?

What has prompted me to even consider this article? Well I heard earlier that Best Buy, onsumer electronics retailer in the US, have launched a full customer support system using Twitter. They have launched their “Twelpforce” team and will now use Twitter as an official way of giving personal support to their customers.

They are encouraging hundreds of employees to handle online customer service and company promotions using Twitter. Basically Best Buy employees can use the @twelpforce account and their own Twitter account to register for the service. From then on tweets from the registered account will be displayed in a single stream on the @twelpforce account. All they have to do is append the hashtag #telpforce to tweets on their account.

But what does this mean for general customer support via Twitter? Continue reading ›

Is 3D video all it`s cracked up to be?

Now because I have written a title like this obviously means that I am doubting 3D video. There seems to be more and more buzz surrounding the whole “new technology” of 3D video. I’m talking about the fact that its not really a new technology. It is just two videos from slightly different angles with a bit of trigonometry to overlay them correctly.

So it is now clear that I need some convincing that 3D video is actually something worth looking at. I have therefore split this article into a few sections. Feel free to add your comments. I am totally open to your suggestions about what it can be used for. Continue reading ›

Will Google Chrome OS take over the world?

You have probably heard about Google’s announcement of Google Chrome OS.  If not you can read Google’s announcement on the Official Google Blog.

So now that we are all caught up on the news we can start analysing what we actually think of the idea of the Chrome OS. Obviously baring in mind that it has barely started development and won’t even be seen until next year. So lets start with comparing it to Android. Continue reading ›

Moving to Hong Kong

I would like to start with my apologies for not writing to this blog for the past month or so. I have been busy with exams and the last few weeks of university fun. As I write I am sat in a bar in Spain piggybacking off the free Wi-Fi and sipping San Miguel.

I am posting a rare personal message today. In the past I have used this blog merely as an outlet for my musings on the financial, business and online world however I have big news which may affect my future perspective and so I thought it relevant. I would like to start writing more personal entries anyway and so I am breaking the ground so-to-speak with this.

My biggest news is that I have been accepted to spend a year at City University in Hong Kong for which I applied several months ago. I embark on the 20th of August and plan to continue with my management course which I started at Lancaster. I applied to study in the Far East because of the paradigm shift we have seen over the past few decades which has seen China, once a country which chose to isolate itself from the world seek the industrialisation similar to what we in Britain experienced in the 1800’s. 1.2 billion people now seek the same level of wealth and status as we in the west have enjoyed for centuries. In 1950 the average Chinese person earned $454 per capita (calculated at 1985 values) at sharp contrast to Western Europeans who were earning $4,902. Since the cultural revolution and Mao’s death however China has been on an unprecedented mission to catch up and has hurtled forward at breakneck speed causing many economists to predict that by 2040 China will surpass the US as the world’s largest economy. Experiencing business in an economy growing so quickly (even in the current climate) will undoubtedly be an invaluable experience.

The more historically or globally aware amongst you may observe that Hong Kong is in fact not a Chinese state. After the British surrendered the colony as recently as 1997 it became a ‘special administration district’ of China and as a result holds a unique position as an anchor between east and west making Hong Kong  - I hope - an ideal place to study Chinese culture without being uncomfortably detached from my own. English is also the second most spoken language (behind Chinese Mandarin).

I plan to continue with all my current obligations (such as the podcast – despite the time difference) and write more on this website perhaps about Hong Kong itself as well as my web-related interests and business observations.

The Changing Model of the Internet Business

In the old world businesses would make it as difficult as humanly possible for consumers to move from their service to a competitors. This makes economic sense, after all… people are less likely to want to move if it involves effort, if they don’t get the equivalent service elsewhere or if something (such as a blog entry) is lost. So why, in the last few years have we seen a sudden move towards ‘openness’ and transparency. Everything from social networks such as Facebook and MySpace to new blogging platforms such as ‘SquareSpace’ now preach that the users own their data… not the companies.

The answer is simple, it’s what the customer demands. Free and easy movement of information is a fundamental principle of the web and we are now in a position both technically and socially where we as consumers can demand this from our applications. However if indeed sites suddenly become democratised we appear to start on a slippery slope. Where does consumer input stop and the needs of the business start?

Facebook recently asked its users to help rewrite their ‘terms of service‘ after a controversy that hit the web hard. The legal agreement proclaimed:

Although the founder of Facebook responded to the event and said it was simply to cover the company legally, users were quite rightly outraged and Facebook was forced to change the agreement.

This flip-flopping not only demonstrates how passionate users feel about the sites they use but the power they wield over website owners. This therefore leads me to ask at what point sites can act autonomously and wonder whether this continued democratisation spawned by the wiki way back in 2001 will result in a much more open web and a changing model of business for companies now entering the internet arena.

The importance of evolution over revolution…. just ask Facebook

One thing Facebook has learnt in the last few days is the importance of incremental updates rather than one large revolution in design. In a recent survey 94% of Facebook users said they disliked the new site design and Facebook for the first time ever announced that they were listening to users and are going to change the site based on feedback. So what can we learn from this experience?

Most people don’t like change. Generally change is confusing, it’s scary and makes users feel stupid when they can’t find the things they’re used to. Small changes people can cope with. Users won’t like them but if everything else looks the same they can quickly figure out what they want to do.

Warning that changes are coming is a good step for getting your users prepared as well, providing a preview or telling people what will change reduces alarm and thus keeps people happy. Although Facebook probably wont have lost any users from its recent changes it loses goodwill and this is something difficult to regain.

Affluence.org – Vanity sells for big bucks

Affluence.org has been proclaimed ‘Facebook for rich people’. Every niche demographic seem to have their own social network and Affluence.org has been designed for rich people who like to talk to rich people… exclusively. It aims to bring ‘the members-only country club‘ mentality to the web but whilst this may sound like a good business model (think how much you could charge for ads that exclusively target rich people) I struggle to understand what these so called ’socially elite’ gain in return. Not making $300,000 a year or having a net worth exceeding $3 million I am (unfortunately) unable to join the site, and so this is a rather unbalanced review however I am interested in what we can learn from the business model.

Scarcity has always been a valued commodity and Affluence.org sells exclusivity.  No social network works if you’re on your own and the site is reportedly gaining about 400 to 500 new members each day. Although this is nothing  in comparison to Facebook’s 700,000 new users each day (as of Dec 2008) it is a fair rate of growth for such a site. From an advertisers point of view every member of Affluence.org  is worth far more than an ordinary user whose average salary (in the US) is $21,350 each year (a minimum of 14 times more in fact).

The site promises free access to a dedicated concierge, ‘invites to the most exclusive events and parties in the world’ and ‘priority access to the world’s most exclusive nightclubs, hotels, and restaurants’ as well as the usual social networking features. However many of these individuals will already have access to many of the above services.

The site really plays on a persons vanity. Everyone likes to feel like they belong to an exclusive club and this is what Affluence provides.This sort of scarcity creates the real value in a site and was something Google utilised in the growth of its GMail service, every member had to be invited and each of those members had 5 (and only 5) invites to pass on. Recipients of invites felt honoured and understood the scarcity which created a demand. The last thing the world needed was another webmail service but Google Mail utilised the value of scarcity to gain huge growth - and we can see this process being emulated by Affluence.org.