Musicians watch and learn from @imogenheap

I’ve been a fan of Imogen Heap ever since I saw Garden State staring Zach Braff a few years ago. Imogens “Let go” has since been a track that has never grown old on me and consequently when I found she was on Twitter I was firstly a bit cautious.

Most celebrities just tweet about them selves and use the whole platform for plugging the hell out of their stuff. Almost seeing $$$ signs. I know that is still the case with most celebrities who use Twitter as they have to publicise their stuff somehow, but when you follow someone and you don’t realise its all marketing? For me that’s a good person to follow.

So how does Imogen utilise the power of Twitter? Well I’m writing a blog post about it? So clearly this is only going to work in her favour. I doubt she would ever read this though. But this post is more about good ways or marketing youself on Twitter. So what has Imogen done?

Video blog

I haven’t seen another artist video blog their album creation in so much detail, down to the people who helped out, previews of songs and when she is meeting her record label and what they are going to discus. It’s not giving the album away but its enough of a tease to make me want to learn more about the album and most likely buy it. See the video blogs on her YouTube channel.

Get followers involved

This was done in conjunction with her video blog, twitter and her site. She asked everyone watching/reading to send in ideas for album art for her new album. After users sent theirs in she looked through them all and found someone with the right style and invited them to her house and they would then create the artwork for the album. What a great way of getting people involved?

Have a tweetup

Get your followers to gather altogether and discus the one thing they all have in common, the love of Imogen Heaps music. But don’t forget to turn up yourself! What artist do you know that would get fans together locally and just have a fun evening of chat and music?

Download tweet exchange

By this I mean you send a tweet out from twitter.imogenheap.com publicising the album and get a free HD copy of her “canvas” video (not a single, just a cool video). The system uses OAuth to it makes sure the tweet is actually send and then redirects to the download page. What a neat little way of publicising a free download. The only thing that is missing is downloading a free track or something along the lines of what Coldplay have done.

Overall I think Imogen (and possibly her management, not sure) have done a great job of using social media properly and getting some buzz around her album. I wouldn’t have written this post without it! See the video of “Canvas” below.

No comments yet.

Leave a comment