NBC Crawling Back To Apple

Barely a month after taking most of its videos off of iTunes and going home, NBC is ready to play again. In a story about NBC CEO Jeff Zucker, the Financial Times reports:

Mr Zucker appears to have patched up relations with Apple after a pricing dispute last year led NBC to pull its shows from the iTunes digital media store. “We’ve said all along that we admire Apple, that we want to be in business with Apple,” he said. “We’re great fans of Steve Jobs.”

The shows that were removed are not back on yet, but i will keep a look out. But it looks more and more like NBC’s walkout may have just been a negotiating tactic. Almost a baby throwing its toys out of the pram to get what it wants!

Source: TechCrunch

Monday, January 21st, 2008

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